Quality Control

Insight meets all quality standards required by the international associations ESOMAR and AMA, of which it is a member.

Insight also possess its own internally-defined set of standards designed to guarantee that all of its projects provide fully objective, reliable and valid information comparable both in time and between various projects.

Insight's own quality standards focus on all relevant processes and activities implemented in its qualitative and quantitative projects:

• Interviewers network development standards
• Interviewing quality standards
• Standards of quality of data processing and analyses

Quality Standards

INTERVIEWER NETWORK DEVELOPMENT STANDARDS

Regular personal training of all interviewers

Ad hoc personal training of interviewers for all complicated projects, detailed written briefs for all projects

Thorough recording and evaluation of the work of all interviewers, systematic professional development

INTERVIEWING QUALITY STANDARDS

High level of correspondence and phone ex-post control for in-home interviews

Constant presence of supervisors in in-hall and CATI studios

Thorough checking of all questionnaires upon delivery by interviewers

Thorough logical and formal control of all processed questionnaires, extensive usage of CAPI/CATI and other advanced methodologies

Statistical error checking of distinctive or different features in various interviewers' questionnaires

QUALITY STANDARDS OF DATA PROCESSING & ANALYSIS

Automated and duplicate data-entry

Control of coding of open-ended questions at 100% level

Thorough control of working procedures in analysis and reporting