print

Branding Platform

Components Of The Branding Platform

Brand Analysis Platform

Integrated brand analysis providing in-depth insight into the topic

  • Brand Equity Analysis
  • Brand Perception Analysis
  • Motivation Analysis
  • Decision-Making Process Analysis
  • Touchpoints Analysis
  • Category Analysis
  • Brand Tracking

Brand Management Platform

Consulting services build on sophisticated frameworks and extending the analytical platform

  • Business Strategy
  • Brand Portfolio & Extensions
  • Brand Definition
  • Brand Implementation

Main New Features

  • Completely new concept of touchpoints, their analysis & management
  • Newly introduced set of consulting frameworks incorporated in Brand Management Platform and focused on:
    • Business strategy
    • Brand portfolio & extensions
    • Brand definition
    • Brand implementation
  • Various improvements in Brand Analysis Platform e.g.:
    • Major improvement of values perceptual space analysis
    • Introduction of levels of attributes into analysis of their importance
    • Repertory grid & laddering technique now linked closer to quantitative brand perception analysis
    • More sophisticated analysis of decision-making process including its classification according to standardized typology
    • Better and more intuitive reporting templates throughout the whole methodology