Communication Platform

Components Of The Communication Platform

Scope

Our end-to-end communication development, testing and evaluation system supports preparation of new communication campaigns (from initial concepts and creative ideas through all stages of development) and assessment of their actual overall efficiency and the implications for brand perception after the campaign has been executed.

 
Preparation & Execution of An Advertising Campaign

Main New Features

• Improved efficiency analysis of campaigns monitored in Tracker continuous monitoring
  • Efficiency analysis puts in relation effects of campaigns with resources invested and determines which campaigns were cost effective and which were not
• Improved media planning support, mainly via newly introduced techniques for optimization of media investments
• Implementation of second-by-second diagnostics of TV and radio spots
• Implementation of tachistoscopic tests
• Improved handling of open ended questions (content recall, main message etc.) - use of mapping