Products & Services
Data Mining & Analysis
Main Types of Tasks Solved
- Data analysis and data mining
- Modeling and predictions based on data
- Development and implementation of expert systems
- Optimization tasks (prices. tariffs, distribution...)
- Support, automation and optimization of decision- making processes
- Secondary analyses and interpretation of market research results
Main Used Techniques of Analysis
- Data mining, classification methods
- Bayesian networks
- Neural networks
- Kohonen's maps
- Fuzzy logical models
- Genetic algorithms
- Decision-making functions, econometric models
Market Research
Main Areas of Focus and Main Research Products
- Research, analysis and management of brands
- Advanced continuous market monitoring or tracking
- End-to-end solution for ad development and campaign analysis
- Complex tests of concepts, packaging and products
- Price elasticity analysis, optimization of prices and product portfolio
- Customer satisfaction and loyalty analyses
- Analyses of life style and consumer behavior
- Advanced segmentation analyses
Types of Research Project on Offer
- Quantitative research projects (all standard methodologies)
- Qualitative research projects (all standard methodologies)
- Business-to-business projects (all standard methodologies)
- Telephone (CATI) research projects
- Opinion polls
- Diary panels
- Retail research
- On-line research and panels
- Mystery shopping
Consulting
Main Types of Consulting Studies
- Market analysis
- Market potential analysis
- Competition analysis
- Analysis of governmental regulations
- Analysis of investment opportunities
- Feasibility studies
