Proprietary Techniques
Overview
Brand Analysis & Management
We analyze brand equity, brand perception and values. We also analyze the decision-making processes and motivation of consumers. The methodology is designed to provide the information required for long-term strategic decisions about brands as well as tactical image engineering. Also includes consulting and management services.
Marketing Communication
Our end-to-end communication development, testing and evaluation system supports preparation of new communication campaigns (from initial concepts and creative ideas through all stages of development) and assessment of their actual overall efficiency and the implications for brand perception after the campaign has been executed.
Continuous Market Monitoring
Our permanent monitoring activity measures all relevant marketing variables on a daily basis, incorporates our advanced brand analysis techniques and, after merging with sales and media data, measures brand health, market trends, advertising efficiency and provides an early warning system indicating potential problems.
» Tracker, BSC Tracking
Product/Concept Testing
Our product/concept/packaging testing system is designed to provide you with comprehensive support for all tasks related to new product development: early concept screening, concept optimization, concept development and fine-tuning and finally prediction of market potential through calculation of volumetric sales.
Price & Porfolio Optimization
Our sophisticated model for measuring the price elasticity of your market features high predicting and optimizing capabilities and determines the prices of your products at which you will realize either maximum income or maximum profit. An unlimited number of what-if scenarios is constantly available at your fingertips. Besides price optimization, the model also covers portfolio optimization.
Customer Satisfaction & Loyalty
Our customer satisfaction & loyalty measuring system prioritizes areas where it is expedient to invest and where it is possible to save. Moreover, it identifies the weak points of your competitors where they are vulnerable to your attack. Since many satisfied customers are not loyal, our methodology is strongly oriented towards the commitment and retention of customers.
» CSL